(via blog.pentawards.org)
Diamond Pentaward 2009
Best of the show
Brand: Kleenex – Slice of Summer
Entrant: Kimberly-Clark
Country: USA
About the Best of the Show – Diamond Pentaward 2009
The greatest creative ideas are also the simplest. There’s nothing more banal (hygienic and practical) nowadays than paper tissues. Kleenex has emerged as the uncontested leader in this field. Up to now, the boxes too were banal, at most decorative. But now Kleenex (Kimberley-Clark Corporation) has broken the code and offers a fresh combination of structure and graphics in perfect harmony, christened “slice of summer.” A triangular box superbly illustrated – by Los Angeles-based illustrator Hiroko Sanders – with juicy fruits, watermelon, orange or lemon that look enticing enough to eat!
The international jury of the Pentawards made no mistake, because without any consultation, each of the 12 members and the chairman gave this creation the highest marks.
Here are the thoughts of Lars Wallentin, one member of the Jury:
“A professional designer appreciates something that is attractive, surprising, new, simple and devoid of useless information. The Kleenex “slice of summer” boast all of this at once. This packaging shows great maturity, because the consumer is not bombarded with information that he neither really needs nor wants.
I would like to have these Kleenex boxes on my desk, in the kitchen, in my car. I find them very attractive, full of joy and freshness. I want to go out and buy this packaging. And I wish to thank Kimberly-Clark. Because I am a packaging design professional, but also a consumer.”
Great study courtesy of designreviver. Click through for full article and more logos.
Basically, Blue Note was running it in the 50’s and 60’s…both on the musical and on the design tip. Check out these vintage record sleeves…geek out on the primitive color pallet and the emphasis on typography. The credit for most of these masterpieces goes to Reid Miles (designer) & Francis Wolff (photographer). If you’re not knowin’, google these gentlemen. Enjoy:
The Honda EV-1
Basically, Blue Note was running it in the 50’s and 60’s…both on the musical and on the design tip. Check out these vintage record sleeves…geek out on the primitive color pallet and the emphasis on typography. The credit for most of these masterpieces goes to Reid Miles (designer) & Francis Wolff (photographer). If you’re not knowin’, google these gentlemen. Enjoy:
ESPO has teamed up with the Philadelphia Mural Arts Program, Septa, Pew Center for Arts & Heritage, Philadelphia Exhibitions Initiative & the Brownstein Group to produce 50 love letter murals that are spread throughout West Philadelphia.
More info: http://www.aloveletterforyou.com/
No Homer: 10 Hip-Hop and Rap Icons Simpsonized
via Format Magazine:
“Designed by Moxy Creative the posse shot is available in hi-res for download. For any inquiries relating to the project, e-mail Glenn.”
URL: http://www.formatmag.com/features/homer-hip-hop-icons-simpsonized/
Courtesy of GuerillaOne & Crewest:
http://www.flickr.com/photos/crewestman/sets/72157621825612635/show/
Courtesy of Wired:
http://www.wired.com/entertainment/theweb/magazine/17-09/ff_craigslist_makeover
Basically, Blue Note was running it in the 50’s and 60’s…both on the musical and on the design tip. Check out these vintage record sleeves…geek out on the primitive color pallet and the emphasis on typography. The credit for most of these masterpieces goes to Reid Miles (designer) & Francis Wolff (photographer). If you’re not knowin’, google these gentlemen. Enjoy:
